A RETAILER'S GUIDE
Mastering the In-Store Experience
Competing with a quality customer experience is the key to success in the new convenience economy. Let this be your guide to creating an in-store experience that sets your store apart.
Brick and mortar retail isn't dead. It's evolving.
For brick and mortar retailers, the game is changing and new rules are being written by the minute. Still, recent research shows 63% of Americans prefer brick and mortar over online retail. And 92 percent of retail dollars are still spent in brick and mortar stores.
So why is it that some prominent retail giants are closing stores and filing for bankruptcy protection? How can brick-and-mortar succeed in an increasingly digital world? They must evolve.
“At every step, we need to reevaluate the journey from the customer perspective—do customers feel like they’re wasting time, can’t accomplish the desired goals or are frustrated with too many steps?” - Elizabeth Magill, Program Leader, Customer Analytics, IBM Watson Marketing
This guide is designed to help you evolve toward extraordinary in-store experiences.
- INSIGHTS into the sometimes-overlooked aspects of the in-store experience, including managing queues, empowering store associates, and optimizing customer flow.
- INFORMATION on how these aspects impact the success of brick-and-mortar retailers.
- SOLUTIONS to set you on a path to better performance.
For your complimentary copy of The Retailer's Guide to Mastering the In-Store Experience, complete the form on this page.